When communicating with some foreign trade website users, ZCSEO found that some users felt that the blog function of the website was useless, that they would not update articles themselves, and that they did not know how to do SEO. They thought that building a website to display products and then placing Google ads was sufficient. In fact, the blog function is a very important part of any corporate website. Below, we will analyze in detail why foreign trade websites need blogs.
What are the benefits of having a blog system on an e-commerce website?
- It can help you build trust, authority, and search engine rankings.
- It can help you gain traffic from organic searches.
- It can help you build brand awareness and loyalty.
- It can help you convert potential users into paying users.
Although advertising can directly and aggressively gain traffic, a blog system can help you better convert traffic. The combination of content marketing and blogging is suitable for most brands, and e-commerce brands can gain many additional benefits from traditional marketing.
6 Reasons Why B2B and B2C E-commerce Websites Need Blog Posts
Why should our company have a blog system and update blog posts when building a website? Here are a few reasons.
1. Every consumer is seeking answers, and you have the answers
Regardless of the products you sell or the industry you are in, it is crucial to understand that every potential customer will search for answers online, and if you happen to have those answers, you have effectively attracted a potential customer to your website.
If the content you provide not only offers the answers they need but also includes authoritative knowledge and insights, this will naturally enhance your website’s brand reputation and credibility.
When users trust your website more, it becomes easier to sell your products to them.
This is why ZCSEO shares tutorials on building websites and WordPress articles.
2. Blogs can help increase website traffic
Want more traffic to your website? Then blog posts are a must.
HubSpot conducted a study and analysis of the websites of their clients and found that websites with updated corporate blogs had 55% more traffic, 97% more inbound links, and 434% more indexed pages than those without.
This is actually quite straightforward. Most corporate websites only have a homepage, about us page, contact page, and product pages, totaling just a dozen or so pages. However, if others update their blogs, each article adds another page, and over time, the number of indexed pages increases.
It’s like a lottery: if you only have one ticket and others have hundreds or thousands, who has a higher chance of winning?
Every time you publish a blog post that follows Google’s SEO optimization guidelines, it means your potential customers might find your website through search. Over time, the content you provide will determine whether traffic converts into readers, then potential customers, and finally sales.
3.E-commerce websites combined with blogs have proven to be viable.
Take Shopify, for example. Most people involved in e-commerce are familiar with them. Shopify sells its services to thousands of independent business owners.
When searching for “dropshipping” on Google, Shopify’s article ranks first, excluding paid ads.
Similarly, searching for other keywords will also show Shopify’s ranking.
Shopify obtains free search traffic from search engines such as Google by writing articles with high conversion and profit keywords. This is why many foreign trade companies choose Shopify, because when you search for related articles online, you are likely to see Shopify’s presence.
4. Users will read blogs before purchasing a product.
Take ZCSEO’s hosting services as an example. Most people who ultimately decide to hire ZCSEO to build a website will first read the content on the website. If my blog contains nothing but fluff and lacks any substantive information about website development, you would naturally not trust it.
As early as 2014, the foreign research firm Dynata conducted a survey:
- 84% of people decide to purchase a product based on the descriptions in the blog;
- 46% of people will research a product by reading the blog.
For example, if you want to buy something, you would also search on Baidu or Google to find out what kind of product is good.
5.Blogs can help you build brand trust
When your customers search for articles related to your products, they will see your blog, which will undoubtedly greatly increase user trust in your website.
Some key findings from the CMI 2019 B2C Report highlight how content/blogging has become one of the primary ways marketers build customer loyalty (81% cited this as a top priority). Additionally, 56% increased their content creation budget, making it the highest spending area in 2019.
As the report states, attracting traffic to your content is important, but “giving them a reason to come back” is the way to achieve long-term success. Blogging is a way to gradually build loyalty while increasing brand awareness.
6.Blogging offers an amazing return on investment.
In the first few weeks of blogging, you may find that your traffic hasn’t changed at all, and you’ve run out of ideas for what to write about.
But that’s the beauty of blogging. In the early stages, you may spend a lot of energy writing and updating articles without seeing any noticeable increase in traffic.
However, once your blog starts to gain traffic, even if only a few people initially visit your site, some of them may share your content with friends, who in turn share it with their friends.
The more people who read your site and the longer they stay, the more search engines will recognize that your site meets user needs, granting it higher rankings and driving more traffic.
The effort you invest will pay off in six months, a year, or even several years.
Blogging offers a magical way to build brand trust, increase traffic, and cultivate potential customers—all without any financial investment beyond your mental effort. Why not give it a try?
The sooner you start blogging, the better it is for your business website.
Blogging is a way to help any website generate long-term revenue. It is one of the best ways to increase website traffic, build influence, and establish loyal repeat customers.
However, blogging won’t wait for anyone. The longer you delay, the longer you will have to wait to see results.
Blogging typically relies on SEO to drive traffic, and SEO results usually take anywhere from six months to a year to materialize. Additionally, if no one in your industry is blogging yet, you can gain a competitive advantage by starting early, as many keywords will be easier to rank for.
Start now and update your blog immediately.
Comments(2)
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